Sustainability in the Fashion Industry
Behind the Seams is a non profit organization, with a mission to expose the fashion industry, and empower individuals with the knowledge and tools to create a more sustainable future in fashion. We are committed to raising awareness about the environmental and social impacts of fast fashion, promoting the importance of upcycling, and inspiring conscious consumerism. Through education, resources, and actionable steps, we aim to transform the way people interact with fashion, one stitch at a time.
Concept
Skills
Figma, Adobe Illustrator, Photoshop, Branding
The fashion industry is one of the biggest contributors to pollution, overconsumption, and unethical labor practices. Fast fashion fuels textile waste, exploits workers, and harms the environment, yet many people are unaware of the true cost of their clothing. A lack of education on these issues allows the cycle to continue, making it easy to overlook the serious environmental and human impact of fast fashion.
problem
Solution
Behind the Seams equips individuals with the tools to drive real change in the fashion industry. Our search engine helps consumers shop smarter by providing sustainable alternatives, and educational resources. We envision a future where style and sustainability go hand in hand, creating a wardrobe you can wear proud.
Our content serves as an educational yet approachable resource for sustainable living. It combines practical tips and actionable insights with visually curated imagery. By blending sustainability education with aesthetic appeal, we provide a balance of knowledge and inspiration. Additionally, our platform promotes the use of our custom search engine, making it easier for individuals to discover ethical brands and sustainable solutions seamlessly.
social media
The Behind the Seams website is a resource for learning and action in sustainable fashion. With educational articles, a specialized search engine for ethical alternatives, and opportunities to support petitions and campaigns, we empower individuals to make informed choices and drive meaningful change.
