Through this vibrant, desert inspired rebrand “Chameleon Coffee” will be transformed to “The Dude,” inspired by the name of the brand’s chameleon mascot. While maintaining the brand’s original values, the new aesthetic emphasizes how our coffee brings out your brightest colors
Problem
Chameleon Coffee’s current branding lacks the bold, modern appeal needed to stand out in today’s competitive market and connect with younger, design-conscious consumers.
Solution
Rebranding Chameleon Coffee to have a bold, memorable identity, will showcase the brand’s mission to help you become your brightest, most energized self.
