Problem
Ocean pollution is a growing global crisis, yet many remain unaware of one of its most alarming realities the Great Pacific Garbage Patch, often called "Trash Island." This massive accumulation of waste continues to expand, posing a severe threat to marine life and ecosystems.
Solution
Develop a bold playfully blunt campaign dedicated to raising awareness of "Trash Island." This solution will serve as a visual statement and photo op to gain attraction, while the kiosk shop will help generate funds to support ocean cleanup efforts.
Kiosk
The Trash Island kiosk offers a range of eco-conscious merchandise, with all proceeds supporting Currents of Change, a nonprofit dedicated to ocean conservation and cleaning up the Great Pacific Garbage Patch.
Colors
The campaign primarily use vibrant rich colors to draw attention to the overwhelming presence of pollution, creating a striking contrast that emphasizes the urgency of environmental action.
postcards and flyers
MERCHANDISE
Fragments of ocean plastic from Trash Island will be repurposed into keychains, turning pollution into a statement for change
Currents of Change is a nonprofit organization dedicated to raising awareness and funding ocean cleanup efforts. Their latest campaign, the Trash Island Display, is a campaign designed to support these efforts. All merchandise is sustainably made, and uses recycled plastics collected from the ocean, turning waste into a force for change
Reusable personal trash bags will be available for beachgoers to prevent trash from blowing away and further polluting the ocean.
